Enabling consumers to shop anywhere and at any time, it’s no wonder e-commerce is more popular today than ever before. But what impact is it having on packaging? Al Pizzuti, Amcor Rigid Plastics Product Manager, shares insights.
But packaging that’s suited to a bricks-and-mortar retail environment might not be the best fit for online selling or an extended supply chain. Here are four challenges to consider – and our advice on how best to overcome them – when selecting packaging for e-commerce.
SUPPLY CHAINA potentially longer supply chain and multiple modes of transport and storage mean packaging for e-commerce has to be pretty robust. With a number of third parties handling the distribution and fulfilment of each order, brands need to be confident that their products are contained in packaging that’s break-proof and shatterproof, and able to withstand being dropped or roughly handled. PET packaging displays all of these attributes, which can eliminate the need for secondary packaging overall and, as a result, bring down transportation weight and costs all while providing a premium, crystal-clear appearance.
WEIGHT OF MATERIALThe weight of a material feeds into a brand’s bottom line in several ways. First, how much product can be shipped at one time and how does the volume of a shipment impact storage costs? And second, how does the weight of a shipment impact freight costs? In many cases, PET is a lightweight and cost-effective option compared to glass. For example, we’ve designed a 24oz jar that offers an 86% material reduction per container compared to glass, which results in major transportation cost benefits, including the shipment of 30% more product by weight per truck.
PRODUCT INTEGRITY AND SAFETYProducts moving through the e-commerce supply chain are subjected to new and challenging conditions that put significant performance requirements on the packaging. Not only does the packaging need to keep the product fresh by keeping out excess air and moisture, but it also needs to reach the consumer in a consumer excepted condition, which means free of damage and intact (to name just a few requirements). PET fulfils such requirements, while also offering barrier solutions for more oxygen-sensitive foods, as well as other resistant properties such as thermal stability, structural integrity and durability to ensure shelf-life requirements are still met.
CUSTOMIZATIONLogistical considerations aside, a consumer might not select a product in the first place if it doesn’t look attractive. As they can’t handle the item in the online space, visual appeal plays a vital part in determining whether a food or beverage item ends up in their virtual shopping cart. The end user wants to be able to recognise the brand, even if the packaging might have been designed to cater to the three considerations above. One of the biggest advantages here is that plastic can be moulded into any shape and easily customised.
5 Ways To Share Your Professional Expertise And 4 Reasons You Should
If you’ve been a part of the workforce for any period of time, you have at least some level of professional expertise. You’ve got a certain unique set of skills, knowledge and experience that makes you an asset to your organization.
Save money with blanket order discounts
Reduce Inventory, Cost Savings are just a few of the benefits of Blanket Orders as a blanket PO, or purchase order, allows you to purchase goods or services at the most economical price level over a set period of time and for a set amount of time. A blanket PO adds certainty to a business. There are many advantages to blanket orders.
Packaging innovation spotlight: stain remover pops up to save the day
Dealing with stains when on the go can be extremely frustrating as there are very few truly convenient and effective solutions available to consumers. However, the Dr Beckmann brand in Austria and Germany has taken on the challenge and launched Fleck Weg! Push & Wipe stain removal wipes packaged in handy individual pods.
- Jeanine Vecchio
- Company News
- Created 29 MAR 2018
- Modified 29 MAR 2018
- Hits 999